2011 may well be remembered as the year that the battle for internet freedom truly began. Several proposed laws have emerged that would severely limit internet freedom. From the Protect IP Act to the myriad of other more intrusive Anti-Internet Technology proposals have all been leading in the direction of a world wide internet crackdown. In this TED talk “Rebecca MacKinnon describes the expanding struggle for freedom and control in cyberspace, and asks: How do we design the next phase of the Internet with accountability and freedom at its core, rather than control? She believes the internet is headed for a “Magna Carta” moment when citizens around the world demand that their governments protect free speech and their right to connection. ” Source TED
So what do you get when you combine neuroscience, clinical psychology and marketing? It is called Nuromarketing and it’s a technology with applications and implications that are nothing less than revolutionary. Companies like Nurofocus and Sands Research are leading the way by leveraging various brain measurement techniques such as; “Functional Magnetic Resonance Imaging to measure changes in activity in parts of the brain, electroencephalography and Steady State Topography to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one’s physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.” Source Wikipedia.
This means that marketers can peek inside your mind, to know you wants, hidden desires and what motivates you. Marketers know how and when to press our buttons and precisely which buttons to press. This technology gives marketers an unprecedented level of information about the consumers inner mind. So the next time you watch a music video or an ad ask yourself “how is my brain responding to this video of Beyonce? Well now you no longer have to wonder.
Find out more about Dr. Pradeep founder of NeuroFocus
Podcast Episode 30: Walk Right Up and Kick It… This week the Lazy Tech Guys talk about some groundbreaking new technologies. Rad used his knowledge of WordPress to list out important plugins to use and how to use templates. We also discuss Verizon’s LTE coverage, Apple’s lawsuit against HTC, give Spotify impressions and learn to fear robots. Hosts: Victor Bognot Radford Castro, Tony Hannides Sean Wilburn and Special Guest: Ken from Ebongeek.com
Remember you can listen to the show here or download it or subscribe to the LTG podcast in iTunes. For show notes and cutting edge tech news check out the Lazy Tech Guys
01:27 – World First Multi-Material 3D Printer
10:20 – Verizon Wireless Expands LTE Coverage
12:28 – Ground Bot All Terrain Robot
19:07 – Robots Also Play Better When They Read The Manual
23:45 – Apple delivers blow to HTC in Patent Lawsuit
30:35 – Social Hangouts – Video chatting service for FaceBook
33:52 – Spotify Impressions
40:33 – 15 More WordPress Plugins That Are Important For Bloggers
49:05 – Learning How To Modify WordPress templates
51:27 – How High Ranking Blogs Get Buy With Few Posts