So what do you get when you combine neuroscience, clinical psychology and marketing? It is called Nuromarketing and it’s a technology with applications and implications that are nothing less than revolutionary. Companies like Nurofocus and Sands Research are leading the way by leveraging various brain measurement techniques such as; “Functional Magnetic Resonance Imaging to measure changes in activity in parts of the brain, electroencephalography and Steady State Topography to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one’s physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.” Source Wikipedia.
This means that marketers can peek inside your mind, to know you wants, hidden desires and what motivates you. Marketers know how and when to press our buttons and precisely which buttons to press. This technology gives marketers an unprecedented level of information about the consumers inner mind. So the next time you watch a music video or an ad ask yourself “how is my brain responding to this video of Beyonce? Well now you no longer have to wonder.
Find out more about Dr. Pradeep founder of NeuroFocus